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SOCIAL CARE|CAREERS|EVERY DAY IS DIFFERENT |GOVERNMENT RECRUITMENT CAMPAIGN
 A new campaign to recruit thousands more adult social care staff launched in February and March 2019
The government’s ‘Every Day Is Different’ campaign will help fill the 110,000 vacancies in the adult social care sector.
 The ‘Every Day Is Different’ campaign will show how rewarding social care careers can be – 96% of care professionals feel their work makes a difference to people’s lives. It will also highlight the opportunities for progression and professional development.
The campaign aims to:
• attract new people with the right values to the sector and increase interest in adult social care as a vocation
• highlight the range of job roles, with an initial focus on direct care roles such as care workers, where there is the most demand
• equip the social care sector with the marketing tools to support the campaign and advice to recruit and retain the right people, to address a high turnover rate.
Over 1.45 million people work in the sector at the moment. It is predicted an additional 650,000 workers will be needed by 2035 to keep up with the rising numbers of people aged 65 and over.
Working in adult social care is about providing personal and practical support to help people live their lives.
People who work in the sector could be supporting the elderly or people with a physical disability, autism, dementia or a mental health condition. This could mean working in:
• a care or nursing home as a care worker
• your local community as an activities
co­ordinator
• a hospital as an occupational therapist someone’s home as a personal assistant.
The campaign has been developed in close collaboration with the adult social care sector. Advertising aims to attract a diverse range of people to work in Adult Social Care.
Adult social care providers will be encouraged to engage with the campaign by providing case studies, advertising their vacancies on DWP Find a Job and promoting social media content using the hashtag #shareifyoucare.
Skills for Care ­ Campaign Update:
Sunday 7th April brought an end to the first phase of the national adult social care recruitment campaign advertising. To mark this milestone, Skills for Care held a photography exhibition at the House of Commons last Tuesday, showcasing twenty­four photographs to celebrate the relationships between the remarkable workforce and those they support. Those featured in the photographs joined sector organisation representatives and the Minister of State for Care, Caroline Dinenage thanked all who contributed to the event’s success.
What next? Website developments continue. Whilst paid for advertising has finished, the campaign website (https://www.everydayisdifferent.com)
and Facebook page ­ ‘Work in Social Care’ remain active and case studies continue to be posted on there.
Skills for Care will launch a key development on their website which allows users to search for jobs without leaving www.everydayisdifferent.com. The website will pull in and display relevant job adverts from DWP Find a Job, without the user needing to click out to the DWP site until they want to apply for the role. The user will simply be asked to indicate the location where they wish job vacancies to appear,
 Minister of State for Care Caroline Dinenage said:
“Adult social care is too often seen as the ‘Cinderella service’ to our NHS. I’m determined to change this perception, starting with our hardworking social care workforce.
There is huge demand for more care professionals who work incredibly hard to look after the most vulnerable people in our society. We must spread the word that careers in adult social care can be rewarding, varied and worthwhile. Care is a vocation where you can transform people’s lives and every day is different to the next”.
 Sharon Allen, CEO of Skills for Care said:
“I have spent my whole career in adult social care, so I know first­hand the tremendous professional and personal satisfaction that is on offer to anyone who joins us through this campaign.
This campaign will help employers find people who have the right personal values that will make them great care workers and that means people in our communities will be supported by highly motivated and skilled workers”.
10|OACP|TALKING CARE|ISSUE 6|2019






































































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