Talking Care | VOL 1 | Issue 3

Talking Care | VOL 1 | Issue 2

Talking Care | VOL 1 | Issue 1

about Talking Care magazine...YOUR magazine for social care

Talking Care – is the première magazine for social care - it is the only targeted magazine that represents the interests of service users, carers, care providers, care workers, healthcare professionals and industry suppliers across Oxfordshire. The publication is brought to you by Oxfordshire Association of Care Providers (


OACP identified the need to provide this educational and supportive magazine to assist those (18-70 and over);


• who are providing care

• being cared for by close family, relatives,
  friends or supportive organisations

• who are seeking to support themselves living

   independently in their own homes

• who are searching for care support services.


To do this effectively, OACP developed a publication that reflects, highlights and brings together all aspects of social care provision across Oxfordshire - 'Talking Care' magazine.

Talking Care is an A4, glossy magazine, published quarterly - the first issue of Talking Care launched in May 2016 as both a printed and online magazine. The circulation is 8,000 copies per issue. The magazine's readership, can be assumed as a higher number, as it's usual for a magazine's total circulation (32,000 per annum) to be multiplied by an average number of people who read each copy. The 'pass-on' rate is generally thought to be about 2.5 readers, so potentially Talking Care may have a readership of 80,000.

Since its launch Talking Care has consistently provided high quality content and information to its readers. Advertising has increased as has  distribution outlets across Oxfordshire, these number approximately 150.


A full list of distribution points can be found at



The magazine features items of interest to this varied group including real life stories, travel and mobility, gardening, assistive technology, insurance, money matters, legal guides, holidays, jobs, local community contacts and events plus much more.

Talking Care is keen to reflect social care current affairs, providing the opportunity to focus directly on the care scene across Oxfordshire.

The publication also provides clear career guidance about pathways into social care and carries job advertisements, reflecting the diverse market of 'care' today across Oxfordshire.


Talking Care provides a platform for all those involved in social care...


• to share their knowledge and expertise

• to voice their experiences and concerns

• to find care services

• to showcase new research

• to obtain supportive and educational


• to understand pathways to care careers

• to keep up-to-date with the latest products

   and services

• to review and understand government

   legislation and policy

• to advertise and highlight products,

   services, jobs, day care, respite care,

   holidays and more.

Note: Almost three quarters of adults in Great Britain consume a magazine brand either in print or digitally. 57% of GB adults 15+ read a printed magazine and 40% consume magazine brands via their PC or mobile device. Ref: National readership Survey

Oxfordshire Association of Care Providers

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